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Think Clearly LLC helps entrepreneurs, non-profits and business leaders find their way through complex challenges. We provide facilitation, mentoring, and consulting related to strategic planning, elevator pitches, and execution. 

Think Clearly Blog

A blog about thinking clearly and other things that interest me

Founders and First Sales

Greg Laugero

Far too often, I've seen (and been a part of) startups that want to hire sales people before the founders have done the hard work of closing the first customers. In the vast majority of cases, this is going to be a mistake. Founders need to have deep intellectual curiosity about their customers and the problems they solve for them so they truly understand their value proposition, the buyer, pricing, etc. This becomes the foundation for a scalable sales process later. 

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4 Changes to the Business Model (Lean) Canvas

Greg Laugero

I'm a huge fan and believer of Business Model Canvas (Alexander Osterwalder and Yves Pigneur) and it's Lean Canvas version (Ash Maurya). I don't go into any new consulting engagement without using my own version of this tool. Over time, I've developed my own version that blends both versions and adds a few other things that I've found to be essential. 

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What the H3!! is Product/Market Fit?

Greg Laugero

Figuring out "product/market fit" is easier said than done. It's tempting to see initial sales traction as evidence that you've found a scalable market. But this can be illusive and elusive. This post provides a look at how some important thinkers on this topic have addressed the challenges. My advice is to make this a discussion between the founder-CEO and the board. Because there are no hard-and-fast rules, the best thing to do is to make it a conversation -- one that will evolve as the business evolves. 

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Three (Niche) Brands Doing It Right

Greg Laugero

Simon Sinek is fond of saying "People don't buy WHAT you do, they buy WHY you do it." Great brands are WHY brands. They have a mission that lots of people can buy into. He relies a lot on Apple as his primary example, and also uses Southwest Airlines. These are the well-worn examples of great brands. They're everyone's favorite examples. In this post, I present three companies that I'm familiar with that are probably better examples of WHY. 

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